gegen den Trend gehen

to act opposite to popular opinion or direction

Türkçe: akıntıya karşı kürek çekmek

Noun

Trend m.

Verb

gehen

Topic

Gesellschaft und Leben

In a sentence

Mein Großvater geht bewusst gegen den Trend und kauft kein Smartphone.

How it is used

Means to act opposite to popular opinion or direction. Neutral register. Use in business when a company chooses a niche strategy. Implies independence, not necessarily rebellion.

Other verbs that go with Trend

This is the choice the collocation turns on.

• einen Trend setzento initiate a new fashion or direction that others follow
• im Trend liegento be currently fashionable or aligned with prevailing direction
• sich dem Trend widersetzento actively resist or refuse to follow a trend

All collocations with Trend

Other collocations built on gehen

• auf Abstand gehen (auch fig.)to move away/create distance
• an die Arbeit gehento start working or begin a task
• ins Auge gehento go wrong
• jdm. um den Bart gehento fawn over someone
• ins Bett gehento go to bed (to sleep)
• zu Bett gehento go to bed
• in die Berge gehento go to the mountains
• in Berufung gehento go into appeal